Park near the founder during a competitive close — the Linear playbook
“I basically decided that I was gonna go park myself in southern California, you know, he lives in Delmar outside of San Diego. I would like get up and go for runs and see if he wanted to hang out and try not to bother him. But in the event that he said yeah I'd love the lunch, like I just wanted to be nearby.”
- 1
Identify the high-stakes competitive deal where geographic proximity matters
Not every deal warrants this. The play applies when the deal is meaningful enough to commit a week of your time AND the founder is making the choice this week.
- 2
Locate near the founder
Hotel near their home or office. Far enough that you're not at their door; close enough that you can meet within an hour of being called.
- 3
Establish low-friction availability
Send one message: I am in town this week, here for as long as you need. Available for any time you have. Don't push for a meeting.
- 4
Maintain your routine
Go for runs. Take meetings. Don't look like you're hovering. Be a calm presence, not an anxious one.
- 5
Wait
The founder calls when they're ready. The asymmetric option is the value. Forcing a meeting destroys it.
- 6
Be available the moment they call
When they say yes to lunch, drop everything. The win is in the response speed.
Scripts
availability-message
I'm in town this week through Friday. Happy to grab lunch, dinner, coffee, or whatever works for you — totally flexible. No pressure if not, but wanted you to know I'm here.
Before you start
- · Existing relationship with the founder (this is not a cold play)
- · Calendar flexibility for a week
- · Willingness to spend time without forcing meetings
- · Personal-life stability to absorb the time cost